Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings
Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurementRESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based Grid reports; specifically only hous ...