Affirm and Shopify Expand Pay-Later Pact to Canada

Core Insights - Affirm and Shopify have expanded their pay-later offering, Shop Pay Installments, to Canada, marking its first availability outside the U.S. [1] - The partnership aims to enhance global reach and provide shoppers with flexible payment options, which is expected to drive higher conversion rates for merchants [2] - Future expansions are planned for Australia and Western Europe, starting with France, Germany, and the Netherlands [3] Company Developments - Shop Pay Installments will be available in general access to Shopify merchants in Canada and the U.K. this summer, with cross-border commerce capabilities anticipated between the U.S., Canada, and the U.K. [2] - Local merchants can activate Shop Pay Installments directly from their Shopify admin dashboard without additional technical integration [4] Industry Trends - The buy now, pay later (BNPL) options are becoming a permanent fixture in consumer budgeting and shopping behaviors [4] - BNPL is increasingly popular among affluent consumers for both luxury and essential purchases, indicating its mainstream acceptance [6] - The appeal of BNPL lies in its predictability and control over repayments, rather than merely being a borrowing option [5]