Stellantis Steers Away from Deceptive Made in USA Claims

Core Points - Stellantis has paused its "American Born" campaign due to allegations of deceptive advertising regarding the origin of its vehicles [1][2] - The campaign claimed that Dodge, Ram, and Jeep vehicles were "made" or "built" in the USA, while a significant number of parts are imported [1] - The FTC stipulates that for a product to be marketed as "built" or "made" in the USA, it must be "all or virtually all" made domestically with negligible foreign content [2] Group 1 - TINA.org informed Stellantis that its claims about the vehicles' origin are deceptive and violate FTC law [2] - TINA.org has previously taken action against other automakers for similar deceptive claims, including Ford, which has since adjusted its advertising to clarify that its vehicles are "assembled" in the U.S. [3] - In 2019, TINA.org's investigation led Mercedes-Benz to halt an ad campaign for the Sprinter van, which was misleadingly promoted as "Built in the USA" [4] Group 2 - TINA.org has also investigated deceptive "Made in USA" claims from various companies, including Williams-Sonoma, New Balance, Walmart, Gillette, and Almay [5] - The organization is actively tracking numerous class-action lawsuits related to false and deceptive origin claims [5]