Core Insights - Zhou Hei Ya, a leading brand in the duck neck market, has announced its entry into the seasoning industry through a strategic partnership with Sichuan Shentang Industrial Group to develop the "Gaga Flavor" series of compound seasonings and convenient fast food products [1][2][3] Company Developments - Zhou Hei Ya has established Sichuan Zhou Hei Ya Food Technology Co., Ltd. with a registered capital of 5 million yuan, where Zhou Hei Ya holds 44% and Shentang holds 36% [2] - The partnership aims to leverage Zhou Hei Ya's strong brand recognition and extensive distribution network of over 3,000 stores to create a new product line [3][4] Market Context - Zhou Hei Ya's revenue for 2024 is reported at 2.451 billion yuan, a decline of 10.7% year-on-year, with net profit dropping to 98 million yuan, down 15% [6] - The company has been closing underperforming stores, reducing its total from 3,816 to 3,031, which has impacted short-term sales [6][7] Industry Trends - The compound seasoning market in China is projected to reach a scale of 687.1 billion yuan in 2024, growing at 16% year-on-year, with expectations of continued double-digit growth in the coming years [8] - The competitive landscape for the duck neck market is becoming increasingly challenging, with consumers showing a preference for diverse food options and price sensitivity affecting sales [7][8]
鸭脖“啃不动”了？周黑鸭开始卖调料