Louisiana-Pacific Enhances Product Portfolio With Naturals Collection

Core Viewpoint - Louisiana-Pacific Corporation (LPX) has launched the Naturals Collection, enhancing its SmartSide ExpertFinish Trim & Siding portfolio, which solidifies its market presence in North America [1][3]. Product Launch - The Naturals Collection features six prefinished colors: Bonsai Black, Weathered Walnut, Aged Amber, Saffron Cedar, Smoky Slate, and Washed White, designed to mimic the appearance of stained wood [2]. - Each prefinished option is backed by a 5/15/50-year limited warranty, ensuring durability [3]. - The Naturals Collection will be available through the company's contractor and dealer network until 2025 [3]. Business Performance - The Siding unit accounted for 53% of LPX's net sales in 2024, with EBITDA margin expanding by 470 basis points to 25% due to increased sales volume [4]. - LPX has experienced higher-than-expected demand for its Smooth SmartSide and ExpertFinish products, indicating strong market interest [5]. - The company plans to invest approximately $200 million in capacity expansion, primarily in the second half of 2025, to support growth in Siding revenues [5]. Market Context - Over the past six months, LPX shares have decreased by 17.2%, compared to an 8.5% decline in the Zacks Building Products - Wood industry [6]. - Factors such as housing market softness, new tariffs, and inflation are impacting growth, but increased demand for Siding products and disciplined capital management are expected to support future profitability [8].