Zillow is fighting back against a push to make real estate listings more exclusive

Core Viewpoint - Zillow has introduced a new policy aimed at ensuring that all property listings are accessible to every potential buyer, eliminating selective sharing practices by real estate brokerages [1][4]. Group 1: Policy Details - The new listing access standards require that homes listed for sale must be submitted to a local Multiple Listing Service (MLS) and published on Zillow within one day of being marketed elsewhere [3]. - Listings that are marketed directly to consumers without being listed on the MLS will not be published on Zillow [4]. Group 2: Industry Response - The policy is a reaction to certain real estate brokerages, such as Compass, which have been selectively sharing listings by initially marketing them on a "Coming Soon" page before wider distribution [2]. - Zillow's statement emphasizes that selective sharing of listings is detrimental to consumers and creates confusion in the real estate market [4][5].