Guess? Joins Forces With Sequel to Launch High-End rag & bone Watches

Core Insights - Guess?, Inc. is expanding its presence in the premium accessories market through a new five-year licensing partnership with Sequel to develop a line of premium watches under the rag & bone brand, with the first collection set to launch in fall 2025 [1][2] - This strategic move aims to leverage Sequel's expertise in high-quality fashion watches, targeting a more upscale consumer base and enhancing rag & bone's product offerings [2][3] - The company is positioned for sustained growth due to strategic acquisitions, strong performance in international markets, and an expanding product portfolio [4] Company Strategy - The partnership with Sequel combines design aesthetics, brand equity, and operational know-how, allowing Guess? to strengthen its footprint in the premium fashion accessories segment [3] - Guess? is focusing on growing direct-to-consumer channels and maintaining disciplined cost management to deliver long-term shareholder value [4] Market Environment - The company acknowledges challenges in the consumer environment, including cautious spending due to inflationary pressures and geopolitical tensions affecting global supply chains [5] - Despite these challenges, Guess? has shown resilience compared to the industry, with its shares losing 24.3% over the past three months, slightly better than the industry's 26.8% decline [6]