Ally(ALLY) Prnewswire·2025-04-11 13:00Core Insights - Ally Financial Inc. has announced a multi-year partnership with the WNBA, becoming the official banking partner and a WNBA Changemaker, aimed at enhancing engagement with fans and promoting women's sports [1][2][9] Partnership Details - Ally will serve as the presenting partner of the WNBA's first-ever "Rivals Week," scheduled for August 9-17, 2025, featuring key matchups that highlight team rivalries and player competitions [3][4] - The partnership includes a new endorsement deal with incoming rookie Paige Bueckers, complementing existing relationships with players like Breanna Stewart and Sydney Colson [5][8] Marketing Initiatives - Ally is launching the "That's A 'Savings' Bucket" sweepstakes, offering fans a chance to win a trip to the AT&T WNBA All-Star 2025 in Indianapolis and $5,000 towards savings [6][10] - The partnership will also feature Ally as the presenting partner of WNBA All-Star Voting and a logo patch partner for the All-Star Game jerseys [8] Strategic Goals - Ally's partnership aligns with its 50/50 Pledge, aiming for parity in paid media spending between women's and men's sports by 2026, a year ahead of schedule [9][11] - The WNBA is recognized as a rapidly growing brand, ranked as the fastest-growing brand in 2024 and fourth on Fast Company's list of the World's 50 Most Innovative Companies of 2025 [13]