Goodnites® Launches New Larger Size Nighttime Underwear for Growing Kids

Core Insights - Goodnites® has launched a new XXL size of nighttime underwear, accommodating children up to 165 lbs, to better serve the needs of those experiencing bedwetting [1][4][5] Product Development - The introduction of the XXL size is driven by consumer research indicating a demand for larger sizes, following the successful launch of the XL size in 2021 [5] - Goodnites® offers five sizes of nighttime underwear, emphasizing their commitment to providing size-inclusive products with reliable leak protection [5] Market Position - Goodnites® is recognized as the 1 nighttime underwear brand, aiming to reduce the stigma associated with bedwetting and enhance comfort for children [1][5] - The new XXL size is available on Amazon and will be rolled out to retailers nationwide over the coming months [5] Target Demographic - Bedwetting is common in younger children, but some may continue to experience it into adolescence, particularly neurodivergent children [4] - Among children who experience bedwetting, one in ten has a disability, with Autism and ADHD being the most prevalent [4] Partnerships and Community Engagement - Goodnites® partners with the Autism Society of America to provide resources and support for families dealing with bedwetting [6] Company Overview - Kimberly-Clark, the parent company of Goodnites®, operates in over 175 countries and is recognized for its sustainable practices and ethical business operations [7]