Tilray(TLRY) Newsfilter·2025-04-14 11:00Core Insights - 10 Barrel Brewing, a subsidiary of Tilray Brands, has launched a new 5% IPA named Camp Coldie, developed in collaboration with Scout Campers, emphasizing outdoor and camping experiences [1][2][3] Company Overview - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company involved in the beverage, cannabis, and wellness industries, operating in multiple regions including North America and Europe [5][6] - 10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, known for its innovative beers and a focus on fun and outdoor experiences [7] - Scout Campers is recognized as a leading innovator in the truck camper industry, specializing in ultra-lightweight campers designed for adventurous travelers [8] Product Details - Camp Coldie is characterized as a medium-bodied IPA with tropical notes of citrus, mango, and grapefruit, designed to be refreshing and easy to drink without overwhelming the consumer [2][3] - The beer is positioned as a perfect companion for outdoor activities, aligning with 10 Barrel's mantra of "Drink Beer Outside" [2][3] Marketing and Promotion - To celebrate the launch of Camp Coldie, Scout Campers is hosting a giveaway of $25,000 towards a Scout Camper, along with a prize pack from 10 Barrel Brewing [4]