aiyingshi(603214) 全景网·2025-04-14 13:00Core Viewpoint - Babemax, a subsidiary of Aiyingshi Group, has launched its first upgraded store in Shanghai, aiming to create a new mother-baby shopping experience that combines aesthetics and practicality [1] Space Upgrade - The new store features an open layout with natural lighting and soft lighting strips, creating a "natural and fresh" atmosphere. The use of orange transparent acrylic side panels enhances product visibility and expands aisle space, improving customer flow [2] Prop Innovation - The store has optimized its display system to enhance efficiency and experience. Clothing is now displayed in a front-facing manner, improving style recognition. LED soft light and reflective props are used to highlight fabric details and color quality [3] Display Renewal - The product display structure is reorganized based on the growth path of infants, with areas scientifically divided for feeding, care, education, and travel. Interactive displays and smart tags provide product information, improving decision-making efficiency and shopping satisfaction [4] Product Selection Advancement - The new store's product selection strategy has shifted from "strict selection" to "careful selection," focusing on the functional value and suitability of products for infant growth. The store prioritizes products with no preservatives, no additives, and low-allergen formulas [5] Establishing New Standards - The Shanghai store will serve as a standardized template for nationwide rollout. Aiyingshi aims to strengthen its leading position in the mother-baby retail market by providing a warm, companion-like shopping experience through multi-sensory retail design and digital services [6]