JetBlue Resumes Service From Fort Lauderdale With Two Nonstop Routes

Group 1: Company Developments - JetBlue Airways (JBLU) is resuming two nonstop routes from Fort Lauderdale-Hollywood International Airport (FLL) to Philadelphia International Airport (PHL) and Jose Joaquin de Olmedo International Airport (GYE) in Guayaquil, Ecuador, starting this July [1][2][3] - One-way fares for the new routes start at $69 and$119, with tickets available for purchase on jetblue.com [2] - The resumption of these routes is a response to customer demand and aims to strengthen JBLU's focus on South Florida and connections to the East Coast and Latin America [3][4] Group 2: Market Positioning - JetBlue is positioning itself as Fort Lauderdale's premium leisure carrier, offering over 70 daily flights to more than 30 destinations, with a 6% year-over-year increase in departures [4][5] - The airline aims to provide more value, choice, and convenience for customers traveling to vacation destinations and connecting with family and friends [5] Group 3: Financial Insights - JBLU currently holds a Zacks Rank of 3 (Hold), indicating a neutral outlook [6] - Investors may also consider Air Transport Services Group (ATSG) and Expeditors International of Washington (EXPD) within the Zacks Transportation sector [7]