[公司]百亚股份2024年年度报告业绩说明会举办 品牌向上助力打开市占率与盈利能力新空间

Group 1 - The company achieved a revenue of 3.254 billion yuan in 2024, marking a year-on-year increase of 51.77%, which is the highest since its listing [3] - The company is expanding from regional to national markets through e-commerce and offline channels, leading to significant investments in channels and branding during market expansion [3] - Sales expenses for 2024 reached 1.226 billion yuan, an increase of 83.3% year-on-year, while R&D expenses also saw a significant rise of over 33%, with 15 new patents and multiple new products launched [3] Group 2 - The comprehensive gross profit margin for 2024 was 53.19%, a new high with a year-on-year increase of 5.71%, indicating strong main business profitability [3] - The company emphasizes R&D innovation as a key part of its development strategy, consistently increasing R&D investment and launching new products annually [3][4] - The company is focused on building its brand image by engaging with e-commerce platforms and consumers, and is committed to optimizing its product structure and marketing system [4]