Core Insights - The latest report from Tongcheng Travel predicts that the tourism market during the "May Day" holiday in 2025 is expected to reach a new high compared to the same period in 2023, indicating a sustained benefit from the holiday economy [1] Group 1: Market Trends - The primary driver of tourism demand is the user base from non-first-tier cities, highlighting a shift in consumer behavior [1] - There is a significant trend towards quality leisure vacations, as evidenced by the higher booking rates for high-star hotels compared to budget hotels, indicating signs of consumption upgrading [1] Group 2: Travel Patterns - Tourist itineraries are expanding from domestic hotspots like Beijing, Chengdu, and Shanghai to overseas destinations such as Japan, South Korea, and Southeast Asia [1] - The overall market is expected to show a robust supply and demand dynamic, with travel peaks concentrated in the two days leading up to the holiday [1]
同程旅行：2025五一旅游市场或迎新高 品质化、大众化需求驱动增长