Core Insights - The exterior services industry, particularly roofing contractors, is focusing on revenue growth and profitability despite challenges such as rising material prices, labor shortages, and increased overhead costs [1][3][4] Group 1: Industry Challenges - 76% of contractors aim to grow revenue in 2025, but only 56% expect to achieve this due to challenges like increasing material prices (64%), labor shortages (58%), and rising labor and overhead costs (53%) [1][3] - The industry must balance innovation, customer-first execution, and financial discipline to drive sustainable growth [1][2] Group 2: Optimization Strategies - 62% of contractors are optimizing overhead costs, 56% are focusing on labor costs, and 37% are improving marketing efficiency to enhance profit margins [4] - 18% of contractors plan to invest in additional software, while 37% prioritize comprehensive features tailored to the industry [7] Group 3: Growth Opportunities - Contractors are expanding into new business lines, with 23% entering metal roofing, 21% adding new locations, and 6% acquiring other businesses [5] - 40% of respondents are considering adding siding, while 35% see opportunities in entering the commercial sector [5] Group 4: Customer Experience Focus - Modernizing and digitizing the customer experience is a key goal for 31% of contractors, with 52% emphasizing the importance of customizing and personalizing customer interactions [6] - Digital transformation and enhancing online presence are seen as significant opportunities by 42% of respondents [6]
Despite Economic Uncertainty, New ServiceTitan Data Finds 76% of Exterior Contractors Seek Revenue Growth and Profitability in 2025