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消费参考丨千禾味业营收连跌:“豪赌”消费升级
603027QIANHE(603027) 21世纪经济报道·2025-04-17 01:03

Group 1: Company Performance - Qianhe Flavor Industry reported a revenue of 3.073 billion yuan in 2024, a year-on-year decline of 4.2% [1] - The net profit attributable to the parent company was 514 million yuan, down 3.1% year-on-year [1] - In Q4 2024, revenue further declined to 785 million yuan, a 10.3% decrease year-on-year, while net profit increased by 13.4% to 163 million yuan [1] - In Q1 2025, revenue was 831 million yuan, down 7.1% year-on-year, with net profit at 161 million yuan, a 3.7% increase [1] Group 2: Market Dynamics - The decline in revenue is attributed to increased competition in the condiment market, leading to price wars [2] - In 2024, Qianhe's soy sauce and vinegar revenue was 1.96 billion yuan and 370 million yuan, down 3.8% and 2.5% year-on-year, respectively [2] - The company reduced the number of low-profit or low-priced zero-additive product SKUs, which led to short-term price pressure [2] Group 3: Competitive Landscape - In contrast, Haitian Flavor Industry saw an increase in soy sauce sales and a revenue of 26.901 billion yuan in 2024, up 9.53% year-on-year [4] - Haitian's net profit was 6.344 billion yuan, a 12.75% increase, attributed to its focus on the catering and lower-tier markets [4] - Qianhe's strategy to target the high-end market comes with its own set of challenges and costs [5] Group 4: Industry Trends - The overall performance pressure on Qianhe is primarily due to market changes rather than isolated events [3] - The reduction in the number of Qianhe's distributors by 74 to 3,282 indicates a contraction in its market presence [3] - The brand's image and core competitiveness are affected by public perception issues, which further complicate its market position [3]