Core Insights - Reed's, Inc. has announced the retirement of CEO Norman E. Snyder, Jr. and appointed Cyril Wallace as the new CEO and Director, with Ruud Bakker joining the Board of Directors [1][4] Leadership Changes - Cyril Wallace brings over 20 years of experience from PepsiCo, where he managed a $3.2 billion territory and has a strong track record in revenue and margin performance [2] - Ruud Bakker has over 25 years of global leadership experience in the beverage industry, having held senior roles at Red Bull, Diageo, and Heineken, and is the founder of a beverage innovation incubator [3] Company Background - Reed's, Inc. is a leader in handcrafted, natural ginger beverages, established in 1989, and offers products under the Reed's, Virgil's, and Flying Cauldron brand names, sold in over 32,000 stores nationwide [5] - The company is recognized as America's 1 name in natural, ginger-based beverages, with a portfolio that includes ginger beers, ginger ales, and has recently expanded into the zero-sugar segment [6] Product Offerings - Virgil's is an award-winning line of craft sodas made with natural ingredients, offering various flavors including Root Beer and Vanilla Cream, with zero sugar options available [7] - Flying Cauldron is a non-alcoholic butterscotch beer made with natural ingredients, appealing to beverage enthusiasts [8]
Reed’s Announces Leadership and Board Updates