Toyota(TM) Prnewswire·2025-04-17 14:00Core Insights - Toyota is leveraging its partnership with the NFL to promote the 2025 Grand Highlander during the NFL Draft, highlighting future superstars and their support systems [1][2][3] Group 1: Marketing and Promotion - Toyota will sponsor the NFL Draft Red Carpet and create a fan fest area, focusing on the excitement of a grand entrance into stardom [2] - The campaign features Jordan Love, quarterback for the Green Bay Packers, and aims to spotlight top Draft prospects while celebrating their journeys [2][6] - The 2025 Grand Highlander will be prominently featured in a new commercial debuting on April 21, showcasing young flag football players arriving in style [8] Group 2: Community Engagement - Toyota is supporting young athletes in the Green Bay area by covering registration fees for NFL FLAG teams, building on its previous support of over 182,000 players nationwide [7][8] - The initiative aims to inspire young athletes to visualize their future success and engage them in the sport [8] Group 3: Brand Positioning - The 2025 Grand Highlander is positioned as a stylish SUV suitable for various occasions, from NFL Draft events to local flag football games [9] - Toyota has been a significant player in North America for nearly 70 years, focusing on sustainable mobility and offering a wide range of electrified vehicles [10][11]