CCEG(600697) 搜狐财经·2025-04-17 20:51Core Insights - The company reported a slight increase in total revenue but a significant decline in net profit, indicating challenges in asset management and cost control [1][4][6] Revenue and Profit Performance - In 2024, the company achieved total revenue of 7.011 billion yuan, a marginal increase of 0.06% from 2023's 7.006 billion yuan [4] - The net profit attributable to shareholders was -28 million yuan, representing a drastic decline of 248.48% year-on-year, primarily due to impairment tests on certain assets and a provision for impairment of 74.8255 million yuan [4][5] Operational Adjustments - The company made mixed adjustments in its operational layout, adding 3 new stores while closing 2 supermarkets, which may impact its overall sales network [5] - The company invested 437 million yuan in capital injections and 19.65 million yuan in external equity investments, alongside 405 million yuan in fixed and other long-term assets [5] Brand and Business Model Optimization - The company undertook significant adjustments in its brand and business model, optimizing 905 brands and introducing 271 new ones, while expanding operational areas by 6,000 square meters [6] - Despite these efforts, the substantial drop in net profit suggests that these adjustments did not yield the expected economic benefits, indicating potential issues in brand management and market positioning [6]