英德红茶又有新“搭子”！广州酒家端午礼盒即将上新

Core Viewpoint - The collaboration between Guangzhou Restaurant and Yingde Black Tea aims to enhance the cultural significance and market presence of Yingde Black Tea through the launch of a new Dragon Boat Festival gift box, combining traditional food and tea elements to appeal to consumers [10][31]. Group 1: Product Launch and Features - The new Dragon Boat Festival gift box titled "Zong You Qian Kun" will be launched on April 19, featuring a combination of "one zongzi, one soup, and one tea" [11][18]. - The gift box includes four classic Guangdong-style meat zongzi, soup ingredients, and Yingde Black Tea, showcasing the rich culinary heritage of Lingnan culture [12][16]. Group 2: Industry and Market Insights - Yingde Black Tea is one of the five major billion-level modern agricultural industries in Qingyuan, with a planting area of 181,600 acres and a comprehensive output value of 9.045 billion yuan in 2024, expected to exceed 10 billion yuan [21][22]. - The brand value of Yingde Black Tea's regional public brand is 4.773 billion yuan, ranking first in Guangdong's tea industry and second nationally among black tea categories [23]. Group 3: Cultural and Economic Significance - Yingde Black Tea was represented as a national tea during the China-France summit, highlighting its cultural and diplomatic significance [24]. - The collaboration with Guangzhou Restaurant not only aims to create a festive gift but also serves as a vehicle for promoting Lingnan culture and enhancing the tea's market appeal [31][32]. Group 4: Strategic Initiatives - Guangzhou Restaurant has been actively capturing market demands and developing innovative products, such as tea-flavored zongzi, to deepen collaborations with local premium brands [34]. - The partnership with Yingde Black Tea is part of a broader strategy to modernize traditional tea culture and make it more appealing to younger and international audiences [36].