Monalisa(002918) 每日经济新闻·2025-04-18 12:15Core Viewpoint - Mona Lisa has experienced significant revenue decline, falling behind local competitors in the ceramic industry, with a notable drop in both revenue and employee count in recent years [1][2][4]. Group 1: Financial Performance - In 2021, Mona Lisa achieved a revenue peak of nearly 7 billion yuan, but reported a revenue of 4.631 billion yuan in the last year, a year-on-year decrease of 21.79% [1][2]. - The company's net profit attributable to shareholders was 125 million yuan, down 53.06% year-on-year [1]. - Revenue from distribution channels was 3.541 billion yuan, while revenue from strategic engineering channels was 1.09 billion yuan, representing declines of 7.46% and 47.96% respectively [2]. - The revenue distribution has shifted, with distribution channels accounting for 76.47% and engineering channels for 23.53% of total revenue in the last year [2]. Group 2: Employee Count and Compensation - The total number of employees at Mona Lisa decreased from 6,664 in 2021 to 4,453 in 2024, reflecting a year-on-year decline of 13.18% [1][7]. - Despite the decline in performance, the total compensation for the board of directors and senior management increased to 18.6224 million yuan in 2024, up from 17.9096 million yuan in 2023 [5][6]. - Four major shareholders collectively received 9.0032 million yuan in compensation, accounting for 48.35% of the total [6]. Group 3: Competitive Position - Mona Lisa's revenue has significantly lagged behind local competitors, with Arrow Home and Dongpeng Holdings projected to achieve revenues of approximately 7.149 billion yuan and 6.470 billion yuan respectively in 2024 [4]. - The gap in revenue between Mona Lisa and its competitors has widened to around 2 billion yuan [4].