Workflow
Will Ferrell Reunites with PayPal to Show All the Ways You Can Pay at Checkout
PYPLPayPal(PYPL) Prnewswire·2025-04-18 13:00

Core Insights - PayPal has launched a new advertising campaign featuring Will Ferrell, showcasing the flexibility of its payment options through a humorous rendition of Fleetwood Mac's "Go Your Own Way" [1][2][3] Group 1: Advertising Campaign - The new ad debuted nationally during basketball playoffs, highlighting various payment methods available through PayPal, including debit cards, credit cards, bank accounts, and the PayPal Buy Now Pay Later option [2][3] - Will Ferrell's comedic portrayal emphasizes the ease of using PayPal for diverse purchases, from hair curlers to plane tickets [2][3] - The campaign aims to reinforce PayPal's brand presence by utilizing humor and engaging storytelling [4] Group 2: Product Features - The campaign showcases recent enhancements to PayPal's services, such as biometric logins, faster page load times, and pre-qualified spending amounts for Pay in 4 purchases [3] - PayPal's Debit Mastercard allows customers to earn 5% cash back on up to $1,000 spent in selected categories each month, including a new category for rideshare and public transit [3] Group 3: Marketing Strategy - PayPal is implementing a broad marketing strategy that includes out-of-home, digital, streaming, radio, podcasts, influencer partnerships, and social media to engage consumers [4]