CMSK(001979) 搜狐财经·2025-04-19 05:18Core Viewpoint - The recent land auction in Tongzhou, Beijing, saw China Merchants Shekou win a residential plot with a total price of 2.7082 billion yuan, reflecting a floor price of 31,192 yuan per square meter and a premium rate of 16.28% [1][5][6]. Group 1: Auction Details - The auction took place on April 8, marking the first land sale in Beijing for the month, with five developers participating [1][5]. - The land plot, located in the northern section of Tongzhou, covers an area of 34,700 square meters with a total construction area of 86,800 square meters and a plot ratio of 2.5 [3][5]. - The bidding process involved 159 rounds of competition, culminating in China Merchants Shekou's successful bid [5][6]. Group 2: Developer Insights - China Merchants Shekou has been actively acquiring land in Tongzhou over the past two years, indicating a strong commitment to the area [6]. - The company was involved in the first new housing project launched in Tongzhou following the implementation of Beijing's "good housing" standards in March [6]. Group 3: Competitors and Market Context - Other participants in the auction included China Overseas, Greentown, Jinmao, and the East Asia Xinhua consortium, highlighting competitive interest in the Tongzhou market [5][8]. - East Asia Xinhua, a lesser-known player in the Beijing land market, is led by Zhang Zhiming, who has connections to the prominent businessman Huang Guangyu [8][10]. Group 4: East Asia Xinhua Background - East Asia Xinhua was established in 2005 and has diversified operations across real estate development, property management, and other sectors, with a total investment exceeding 63 billion yuan [10][20]. - The company has developed over 70 projects across major urban areas in China, including Beijing, Shanghai, and Guangzhou, with a total development area exceeding 14.7 million square meters [20][22]. Group 5: Zhang Zhiming's Profile - Zhang Zhiming, the founder of East Asia Xinhua, transitioned from being a driver for Huang Guangyu to becoming a successful real estate entrepreneur, showcasing a remarkable career trajectory [12][15]. - Under Zhang's leadership, East Asia Xinhua has made significant strides in the real estate sector, with a notable presence in the market despite a recent absence from high-stakes land auctions in Beijing [23].