NCI(601336) 北京商报·2025-04-20 06:36Core Viewpoint - The 2025 Beijing Sub-Center Marathon successfully showcased the city's cultural and natural charm while highlighting the role of Xinhua Insurance as the official insurance sponsor, providing comprehensive support and services to participants throughout the event [1][10]. Group 1: Event Overview - The marathon attracted 15,000 runners and covered a distance of 42.195 kilometers, passing through iconic locations such as the Grand Canal Cultural Tourism Scenic Area and the Urban Green Heart Forest Park [1]. - Xinhua Insurance's volunteers actively supported runners along the route, ensuring a safe and smooth experience for all participants [1]. Group 2: Pre-Event Activities - Xinhua Insurance created an engaging "Xinhua Insurance & Chinese Athletics Association Member Service Station" display area, featuring interactive games and branded merchandise, which drew many participants to experience and engage [2]. Group 3: Community Engagement - The "Xinhua Running Team," composed of clients, running enthusiasts, and employees, made its debut, promoting a healthy lifestyle and demonstrating Xinhua Insurance's commitment to public fitness [3]. Group 4: On-Site Support - Cheerleaders from Xinhua Insurance energized the atmosphere with synchronized dances and enthusiastic cheers, serving as a strong support team for the runners [4]. - Volunteers provided essential services at supply stations, ensuring that every runner received necessary support during the race [5]. Group 5: Post-Event Experience - Xinhua Insurance's brand booth became a popular spot for runners post-race, featuring services like bib encapsulation and interactive technology, enhancing the overall experience with a modern and innovative touch [6]. - The integration of AI technology and interactive elements at the booth contributed to a vibrant and engaging environment, reinforcing the brand's image [6]. Group 6: Commitment to Safety - Xinhua Insurance's professional claims team was stationed at key points along the marathon route to ensure prompt response to any emergencies, demonstrating the company's commitment to safety and social responsibility [8].