Group 1 - The 2025 Zhang Xiaoquan National Dealer Conference and New Product Launch was held in Hangzhou, focusing on multi-channel strategic deployment and showcasing brand innovation vitality [1][3] - The conference emphasized the digital transformation of traditional dealers, outlining the core logic and innovative strategies of shelf e-commerce to enhance data-driven operations [3][6] - A rich matrix of new products was unveiled, including knives, scissors, home hardware, kitchen hardware, and cookware, with two star products attracting significant attention from dealers [6][8] Group 2 - A special segment featured a short film showcasing the daily work of dealers, enhancing their sense of recognition and achievement [8] - The following day, a team-building activity was organized to strengthen emotional connections and sustainable partnerships among dealers [8] - The conference gathered dealer representatives nationwide, reinforcing the alignment between dealer and brand strategies while enhancing cooperation through humanistic care [8]
张小泉秉持匠心再出发 经销商大会擘画渠道新生态