TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions

Company Overview - TransUnion has appointed Brian Silver as Executive Vice President of Marketing Solutions, effective April 7, 2025, reporting to Chief Global Solutions Officer Mohamed Abdelsadek [1] - TransUnion operates globally with over 13,000 associates in more than 30 countries, focusing on providing reliable consumer representation in the marketplace [4] Leadership and Strategy - Silver will lead the vision, strategy, and innovation for TransUnion's TruAudience® products, which focus on data-driven marketing and measurement [2] - Abdelsadek emphasized the potential for innovation within the TruAudience suite, powered by TransUnion's OneTru platform, to address marketers' challenges in a privacy-focused environment [3] Experience and Background - Brian Silver has over 25 years of experience in identity-based digital marketing, previously serving as Global Vice President at Oracle Advertising and holding leadership roles at LiveIntents, Verizon Media, and Yahoo! [3] - Silver expressed enthusiasm about leveraging his experience to help clients achieve their goals and drive business growth for TransUnion [4]