Associated Bank Opens First Branch in Missouri, Tapping into New Market

Core Insights - Associated Banc-Corp has opened a new branch in St. Louis, Missouri, marking its entry into the state and demonstrating its commitment to organic growth in the Midwest [1][2] Company Expansion - The new branch is located at Dellwood Crossing Shopping Center, covering approximately 6,000 square feet, and aims to capture new market opportunities [1] - The branch is part of a broader Missouri expansion strategy that began in 2023, which includes hiring commercial and industrial relationship managers and private banking staff [2] - Currently, Associated has 20 employees in Missouri, with the new branch creating seven additional jobs [2] Community Engagement - The Dellwood branch will feature a Community Advocacy Center and will employ a community accountability officer and an affordable lending officer [2] - The branch will also provide meeting space for over 30 people and support local community initiatives through various educational programs [6] Market Presence - Associated Bank has been present in the Southern Illinois market since 1997 and has operated a loan production office in Missouri since 2006 [3] - The St. Louis market is identified as a natural extension of Associated's footprint, with the city representing the bank's sixth largest metropolitan area, accounting for 3.6% of total deposits [3] Company Overview - Associated Banc-Corp has total assets of $43 billion and is the largest bank holding company based in Wisconsin, serving over 100 communities across multiple states [4]