LFX(SH:600612) Sou Hu Cai Jing·2025-04-22 07:56Core Viewpoint - The fifth China International Consumer Products Expo showcased the century-old national jewelry brand Lao Feng Xiang, emphasizing its integration of traditional craftsmanship and modern technology, and its role in promoting Chinese culture on a global stage [1][10]. Group 1: Company Overview - Lao Feng Xiang has participated in the expo for the fourth time, highlighting its brand identity as "Guochao craftsmanship" [1]. - The company has positioned Haikou as a frontier for overseas expansion since 2020, establishing the Lao Feng Xiang (Hainan) Gold and Jewelry Fashion Creative Center in 2021, which began operations in early 2022 [8]. Group 2: Financial Performance - The creative center achieved profitability in its first year, with gold and jewelry sales of 8.3 tons and revenue of 61.82 million yuan in 2022, contributing 3.99 million yuan in taxes [10]. - In 2023, the sales revenue surpassed 110 million yuan, with tax contributions exceeding 10 million yuan, establishing the center as a new benchmark for intelligent jewelry manufacturing in the region [10]. Group 3: Product and Innovation - The event featured local cultural and intangible heritage works, showcasing designs that incorporate elements like wave patterns and Li ethnic totems, transformed through digital modeling and hand carving [12]. - The company demonstrated its "technology + craftsmanship" capabilities with efficient collaboration between 3D printing and laser engraving in its smart workshop [13]. - A new product, the upgraded "Phoenix Dance in the Sky · Golden Phoenix Crown," was unveiled, combining Li brocade elements and suspension technology, appealing to younger consumers through AR fitting systems and customized services [15]. Group 4: Future Outlook - Lao Feng Xiang plans to create an international operational chain centered around its Hainan factory, encompassing design, production, display, and export [18]. - The brand aims to launch the "Hainan International Jewelry Design Competition" in 2025, collaborating with global design talents to promote local cultural IP worldwide [18].