Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Beer distribution into North Carolina through a partnership with Adams Beverages, marking a significant step in its Southeast growth strategy [1][2][4] - The company has established distribution in ten states and plans to continue its growth, emphasizing its patriotic branding and community engagement through events [2][5] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [7] - The company aims to embody patriotic values through its products, particularly its light beer, which is marketed as a premium domestic lager [5][6] Product Details - American Rebel Light Beer is characterized as a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients [6] - The beer is positioned as a healthier option compared to mass-produced beers, avoiding corn, rice, or other sweeteners [6] Distribution and Marketing Strategy - The initial shipment of American Rebel Light Beer has arrived in North Carolina, with several locations already placing orders, including various convenience stores and bars in Concord [2] - The company plans to host a series of promotional events, including beer tastings and live music, to engage the community and promote its brand [2][3]
American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina's Adams Beverages