Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Beer distribution into North Carolina through a partnership with Adams Beverages, marking a significant step in its Southeast growth strategy [1][2] - The company has established distribution in ten states and plans to continue its growth, emphasizing its patriotic branding and community engagement through events [2][5] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [7] - The company aims to embody patriotic values through its products, particularly American Rebel Light Beer, which is marketed as a premium domestic light lager [5][6] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a lighter beer option [6] - The beer is positioned as a "Patriotic, God-Fearing, Constitution-Loving" product, aligning with the company's branding strategy [5][6] Distribution and Marketing Strategy - The initial shipment of American Rebel Light Beer has arrived in North Carolina, with several locations already placing orders, including various convenience stores and bars [2] - The company plans to host promotional events, including beer tastings and live music, to engage the community and promote its brand [2][3] Partnership Details - Adams Beverages, founded in 1937, has expanded its operations into North Carolina and currently serves 28 counties in the state, providing a strong distribution network for American Rebel Beer [4]
American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina's Adams Beverages