CHINA MOBILE(600941) 环球网·2025-04-23 05:43Core Insights - The Fourth National Reading Conference Digital Reading Forum aims to promote the transformation and upgrading of the digital reading industry, injecting new technological momentum into national reading initiatives [1][3] Industry Overview - The 2024 China Digital Reading Report indicates that the user base for digital reading in China is projected to reach 670 million, reflecting a year-on-year growth of 17.52%, establishing digital reading as a primary means for knowledge acquisition among internet users [5] - The industry is shifting from a focus on quantity to quality, as content supply becomes saturated and user demands evolve [5] Company Initiatives - Migu Company has been a key player in the digital reading sector for 11 years, adapting to trends by integrating "online literature + short dramas" and launching several high-quality short dramas [3][6] - Migu has developed an AI-driven content production engine to enhance user experience and facilitate the creation of quality digital content, including multilingual adaptations for international markets [3][5] Strategic Directions - Migu is focusing on five dimensions: new content ecology, new distribution scenarios, new audiovisual experiences, new service landscapes, and new pathways for international expansion to contribute to the integration of publishing and national reading efforts [6][8] - The company emphasizes the importance of AI and 5G technology in driving industry transformation and enhancing the quality of digital reading experiences [8] Industry Collaboration - The China Audio-Video and Digital Publishing Association has initiated a call for high-quality development in the online literature sector, advocating for the protection of original content and the establishment of AI application standards [8] - A roundtable discussion involving various industry representatives highlighted the collaborative efforts to build a new ecosystem for high-quality digital reading development [8]