SAINT ANGELO(002154) 新浪财经·2025-04-23 08:36Core Viewpoint - The company reported a challenging performance in 2024, with declines in revenue and net profit, attributed to increased marketing expenses and losses from store sales [1][3][4] Financial Performance - In 2024, the company achieved operating revenue of 5.153 billion yuan, net profit attributable to shareholders of 495 million yuan, and net profit excluding non-recurring items of 436 million yuan, representing year-on-year changes of -1.91%, -29.07%, and -27.88% respectively [1] - For Q4 2024, the company reported operating revenue of 1.617 billion yuan, net profit attributable to shareholders of 80 million yuan, and net profit excluding non-recurring items of 77 million yuan, with year-on-year changes of +1.97%, -44.17%, and -36.91% respectively [1] - The gross margin for 2024 was 65.02%, while the net profit margin and net profit margin excluding non-recurring items were 9.6% and 8.47%, showing year-on-year changes of +0.31 percentage points, -3.68 percentage points, and -3.05 percentage points respectively [3] Channel Performance - The company’s revenue from various channels in 2024 was as follows: direct sales 1.998 billion yuan (-4.37%), franchise 801 million yuan (-0.78%), group buying 1.148 billion yuan (-1.49%), and online sales 817 million yuan (+1.65%) [1] - The overall retail performance was weaker than expected, influenced by adverse weather and high base effects [1] Brand Performance - Revenue changes by brand in 2024 included: Baoshiniao -8.4%, Haji's +1.3%, Baoniao -2.9%, Le Fei Ye +28.0%, and Kaimiqie & TB -8.0% [2] - The average sales amount for stores open for more than 12 months was 2.4248 million yuan, down 10.5% year-on-year, with a sales per square meter of 19,600 yuan, down 14% [2] Cost and Expenses - The company increased its marketing and promotional efforts, leading to a rise in sales expense ratio to 41.3%, which is an increase of 2.67 percentage points year-on-year [3] - The financial expenses ratio decreased by 0.6 percentage points, while management and R&D expenses ratios saw slight increases [3] Cash Flow and Financial Health - The net increase in cash and cash equivalents decreased by 141.39% year-on-year, with operating cash flow at 700 million yuan, down 39.13% [4] - Accounts receivable, inventory, and accounts payable values were 693 million yuan, 1.205 billion yuan, and 460 million yuan respectively, with year-on-year increases of 6.93%, 4.66%, and 1.59% [4] Strategic Developments - The company completed the acquisition of Woolrich's intellectual property in 26 countries, enhancing its multi-brand matrix and international development strategy [4] - The acquisition is expected to leverage the company's extensive membership and marketing network to support Woolrich's growth and enhance overall brand value [4]