Criteo Introduces Onsite Video to its Retail Media Mix -- A Powerful New Way to Bridge Storytelling and Sales

Core Insights - Criteo has launched its Onsite Video solution for retail media, which integrates shoppable video ads into the digital storefronts of major retailers, enhancing the shopping experience and driving conversions [1][4][5] - The Onsite Video solution is part of a comprehensive advertising suite that includes Video, Display, and Sponsored Product ad formats, positioning Criteo as a leader in performance-driven commerce media [3][4] - Research indicates that onsite retail media can yield up to 70% gross margins, presenting a significant revenue opportunity for retailers [4] Product Features and Benefits - The Onsite Video solution allows brands to engage high-intent shoppers with dynamic content at critical decision-making moments, resulting in a 5.6x increase in new-to-brand customers when combined with other ad formats [4][5][7] - Early adopters, such as Albertsons Media Collective, reported a 280% increase in click-through rates and a 460% lift in sales when using Onsite Video alongside Sponsored Product ads, demonstrating its effectiveness in driving engagement and sales [5][6] Strategic Implications - The launch of Onsite Video enhances Criteo's ability to provide a shopper-centric retail media offering, allowing brands to create impactful ad experiences that drive measurable results [6] - The integration of Onsite Video with other advertising formats enables agencies to better understand the collective impact of different ad types on customer acquisition and engagement, optimizing full-funnel campaigns [6]