Ford launches exclusive experience program for its priciest pickups

Ford is launching a program that aims to give its "Platinum Plus" pickup truck customers a more curated, exclusive experience.DEARBORN, Mich. — Ford Motor is launching a program that aims to give its most premium pickup truck customers a more curated, exclusive experience.The Detroit automaker's new ownership experience is for its "Platinum Plus" customers. The program ranges from offering a personal concierge and virtual tutorial tours to gifts, accessory discounts and a "Ford Protect Premium Maintenance P ...