Netflix Co-CEO Outlines Growth Strategy Beyond Streaming

Core Vision - Netflix aims to achieve a trillion-dollar market cap by diversifying beyond streaming while continuing to grow its core business [2][3] - The company currently captures about 5% of consumer spending and 10% of total TV watching time in mature markets, indicating significant growth potential [3] Revenue Diversification - Netflix is exploring additional revenue streams through non-streaming experiences based on popular shows, such as Broadway productions and themed events [4][5] - The debut of "Stranger Things: The First Shadow" on Broadway exemplifies this strategy, alongside successful events like the "Squid Game Experience" [5][6] Experiential Venues - "Netflix House," set to open in Dallas and Philadelphia, will feature dining, experiential retail, and ticketed experiences centered around Netflix content [6] - These venues are described as the next generation of theme parks, encouraging repeat visits rather than infrequent attendance [7] Localization Strategy - Netflix operates as both a global and local entity, producing content that showcases local culture while appealing to a global audience [7][9] - The success of "Squid Game" illustrates the effectiveness of creating authentically local content that resonates across cultures [9] Market Presence and Economic Contribution - Despite efforts, Netflix has not been able to penetrate the Chinese market due to censorship challenges, which has resulted in no content being cleared for release [10] - The company has contributed $125 million to the U.S. economy and created 140,000 production jobs from 2020 to 2024, emphasizing its significant domestic impact [12]