Autoliv(ALV) Prnewswire·2025-04-24 06:27Core Insights - Autoliv, Inc. has entered a partnership with the ABB FIA Formula E World Championship to promote automotive safety and showcase technological advancements in safety equipment [1][2][3] Company Overview - Autoliv is a global leader in automotive safety systems, developing products such as airbags, seatbelts, and steering wheels for major automotive manufacturers [6][7] - In 2024, Autoliv's products saved approximately 37,000 lives and reduced around 600,000 injuries [6] - The company operates in 25 countries with 65,000 employees and reported sales of $10.4 billion in 2024 [6][7] Partnership Details - The partnership will focus on three core areas: increasing the usage and understanding of safety equipment, inspiring talent in the automotive safety sector, and developing safety technologies for electric vehicles [7] - The agreement begins in April 2025 and includes branding activations, such as the Autoliv logo on safety and medical cars [4][5] Industry Context - Formula E is the world's first all-electric FIA World Championship and is committed to sustainability, being the only sport-certified net zero carbon since its inception [8] - The collaboration aims to enhance awareness of automotive safety within the context of electric racing, aligning with the growing focus on electric vehicle innovation [4][8]