周大福(01929.HK)：于第四季度，宏观经济外部因素及黄金价格高企持续影响消费意欲。然而，季内我们的产品优化措施取得积极成效，带动定价产品展现强劲的增长势头及需求，加上我们开展有效的农历新年营销活动，中国内地的同店销售跌幅有所收窄。季内，内地直营店及加盟店的同店销售分别同比下降13.2%及8.7%。

Core Viewpoint - Chow Tai Fook (01929.HK) is experiencing a decline in same-store sales due to external macroeconomic factors and high gold prices, but product optimization measures and effective marketing campaigns have led to a reduction in the sales decline in mainland China [1] Group 1: Sales Performance - In the fourth quarter, same-store sales in mainland China for direct stores decreased by 13.2% year-on-year [1] - Same-store sales for franchise stores in mainland China fell by 8.7% year-on-year [1] Group 2: Market Conditions - External macroeconomic factors and elevated gold prices continue to impact consumer sentiment [1] - The company's product optimization measures have shown positive results, driving strong growth momentum and demand for priced products [1] Group 3: Marketing Efforts - Effective marketing activities for the Lunar New Year contributed to the narrowing of the same-store sales decline in mainland China [1]