Enlight Media(300251) 新华财经·2025-04-24 09:08Core Viewpoint - The company is transitioning from a "high-end content provider" to an "IP creator and operator," focusing on sustainable and predictable revenue through diversified IP operations [3][4]. Group 1: Company Strategy - The company plans to allocate more resources towards animated films, aiming to expand its animation production team from approximately 150 to over 300 members in the next few years [3]. - Upcoming animated films include titles such as "The Stars of the Three Kingdoms" and "Non-Human: Limited Player" expected in 2025, with a potential for a significant number of releases in 2027 and 2028 [3]. Group 2: Industry Impact - The film "Nezha: The Devil's Child" is estimated to contribute around 200 billion yuan to GDP, highlighting the substantial economic impact of the film industry [4]. - The company emphasizes that non-box office revenues have significant growth potential, with a healthy market typically seeing box office income account for only about one-third of total revenue [4]. Group 3: IP Operations - The company is focusing on various IP-related ventures, including 3A games, trading card games, and theme parks, with plans to launch its first online brand store within the year [6]. - The company aims to create a theme park similar to Disneyland in China, with ongoing discussions for collaborations in key regions [6].