Core Viewpoint - The research team conducted a field study at Guobao Pet Group in Shandong to understand the current state of the pet industry and analyze the company's development, aiming to provide practical recommendations for policy formulation to support high-quality growth in the pet industry [1]. Group 1: Industry Overview - The pet market is experiencing continuous growth in demand, but it faces challenges such as the need for improved industry standards, unregulated pet-keeping environments, and increasing market competition [5]. - The importance of brand building is emphasized, particularly in the context of intensified global competition, with a focus on enhancing the global influence of domestic pet food products [7]. Group 2: Company Insights - Guobao Pet's leadership provided a comprehensive overview of the entire production chain of pet food, from research and development to logistics, allowing the research team to gain a direct understanding of the company's production capabilities and the current state of the pet food industry [2]. - Guobao Pet aims to strengthen its technology, quality, and brand development to enhance the competitiveness of domestic brands on the international stage [5]. Group 3: Policy and Support - The research activity combined on-site visits and in-depth discussions, uncovering both the development experiences of leading enterprises and the bottlenecks they face, which will inform future policy-making and industry guidance [17]. - The role of private enterprises in economic development is highlighted, with associations pledging to leverage their platform advantages to support Guobao Pet in reaching households across the country and expanding globally [9].
行业专家齐聚乖宝宠物调研，助力宠物产业升级