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Makers of the HERDEZ® Brand Announce Newest Addition to Mexican Refrigerated Entrées Portfolio
HRLHormel Foods(HRL) Prnewswire·2025-04-24 12:00

Company Overview - The HERDEZ® brand is recognized as the No. 1 selling brand of salsa in Mexico and leads the authentic Mexican salsa market in the US [6] - HERDEZ® is part of MegaMex Foods, a rapidly growing Mexican food company in the US focused on innovative flavor experiences [6] - Hormel Foods Corporation, the parent company, generates approximately 12billioninannualrevenueandoperatesinover80countries[7]ProductLaunch−HERDEZ®isexpandingitsMexicanRefrigeratedEntreˊeslinewiththeintroductionofHERDEZ®AlPastorSeasonedShreddedPorkwithSauce,whichfeaturesseasonedshreddedporkinarichsauce[1][2]−Thenewproductisdesignedtocatertothegrowingconsumerdemandforglobal−inspiredmealsolutionsthatareconvenientandflavorful[3][4]MarketTrends−Thereisasignificantriseindemandforconvenientmealsolutions,particularlyamongyoungerconsumerswhopreferquality,nutrition,andeaseofpreparation[4]−Heat−and−eatmeatentreeslikeHERDEZ®AlPastorprovideasmartalternativetotakeoutortraditionalcooking,maintainingtasteandquality[4]PricingandAvailability−TheretailpriceforHERDEZ®AlPastorSeasonedShreddedPorkwithSaucerangesfrom12 billion in annual revenue and operates in over 80 countries [7] Product Launch - HERDEZ® is expanding its Mexican Refrigerated Entrées line with the introduction of HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce, which features seasoned shredded pork in a rich sauce [1][2] - The new product is designed to cater to the growing consumer demand for global-inspired meal solutions that are convenient and flavorful [3][4] Market Trends - There is a significant rise in demand for convenient meal solutions, particularly among younger consumers who prefer quality, nutrition, and ease of preparation [4] - Heat-and-eat meat entrees like HERDEZ® Al Pastor provide a smart alternative to takeout or traditional cooking, maintaining taste and quality [4] Pricing and Availability - The retail price for HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce ranges from 9.98 to $10.98 and is available in major retailers nationwide [5]