Workflow
RITZ Wants You to Have the Best Summer Yet with $50K
MDLZMondelez International(MDLZ) Prnewswire·2025-04-24 14:00

Group 1 - The RITZ Brand is launching a limited-edition product called "Sunkissed" Crackers, which features a crispy baked experience with a buttery, salty flavor [2][3] - The introduction of "Sunkissed" Crackers is part of a broader innovation strategy aimed at modernizing the RITZ brand to appeal to today's consumers [2] - To promote the new product, the RITZ Brand is hosting a Golden Summer Giveaway, offering a chance to win 50,000tohelpconsumersplantheirsummervacations[2][3]Group2−Thegiveawayaimstoencourageconsumerstoutilizetheirvacationdays,as4650,000 to help consumers plan their summer vacations [2][3] Group 2 - The giveaway aims to encourage consumers to utilize their vacation days, as 46% of U.S. workers do not take all their paid time off [2][4] - The promotion runs from April 14, 2025, to August 31, 2025, and includes various summer-related prizes [5] - Mondelēz International, the parent company of the RITZ Brand, reported net revenues of approximately 36.4 billion in 2024, highlighting its strong position in the global snacking market [6]