Bank Of Jiangsu(600919) 中金在线·2025-04-25 04:53Core Insights - Jiangsu Bank has launched a new personal loan customer exclusive benefit program called "Beautiful Life Circle," focusing on cultural finance and enhancing customer experience in various lifestyle scenarios [1][2] - The bank aims to integrate resources from cultural tourism, sports, and arts to create a community-based ecosystem that promotes shared experiences and growth among customers [2] - Jiangsu Bank's subsidiary, Su Yin Wealth Management, plans to introduce high-quality financial products during the upcoming "518 Wealth Management Festival," targeting over 1.3 million customers with an expected investment return exceeding 17.2 billion yuan in 2024 [2] Group 1 - Jiangsu Bank's recent consumer loan customer lottery event has successfully engaged customers by offering tickets to popular stand-up comedy shows, reflecting the bank's commitment to enhancing customer satisfaction and lifestyle [1] - The bank's strategy includes organizing various exclusive activities such as music festivals, art exhibitions, and marathons, which will be communicated through its "Jiangsu Bank Personal Loan" WeChat account [2] - The bank has expanded its collaboration with major cultural institutions like the Nanjing Museum and Suzhou Silk Museum to enhance cultural financial value through co-branded digital debit cards [2] Group 2 - Jiangsu Bank has initiated a consumption boost action in line with national policies, providing convenient services for home decoration subsidies and electric bicycle trade-in programs, benefiting over 107,000 residents in Jiangsu Province [3] - The bank plans to continue developing new cultural consumption scenarios and enhance its "smart retail" capabilities to meet the complex financial, cultural, and emotional needs of customers [3] - The bank's efforts aim to stimulate cultural industry growth while promoting economic prosperity, aligning with the evolving trends in cultural consumption [3]