洽洽食品收入规模突破70亿：渠道扩张+产品创新驱动增长 自建工厂成核心竞争力

Core Viewpoint - Qiaqia Food achieved a revenue of 7.131 billion yuan in 2024, marking a year-on-year growth of 4.79%, and a net profit of 849 million yuan, up 5.82% year-on-year, indicating a successful breakthrough in revenue and potential for future growth through channel expansion and overseas markets [1] Group 1: Revenue and Growth Highlights - The revenue of Qiaqia Food surpassed 7 billion yuan, driven by the expansion of new channels and market penetration [1][4] - The "Kuaizhen" high-end product line has shown continuous growth through new channel expansions such as high-end membership stores and boutique supermarkets [2] - The sales of nut gift boxes have been steadily increasing, with nut revenue accounting for nearly 27% of total revenue in 2024, showcasing a strong second growth curve for the company [2][4] Group 2: Brand Development and Market Position - Qiaqia Food has strengthened its brand image with initiatives like the new brand proposition "Happiness is Qiaqia" and collaborations with popular figures and events to appeal to younger consumers [3] - The company has maintained its position as the market leader in the nut and snack industry, with a brand value of 52.678 billion yuan, ranking among the "Asia's Top 500 Brands" [3] Group 3: Supply Chain and Production Advantages - Qiaqia Food has established over 1 million acres of sunflower planting bases in major production areas and collaborates with international suppliers to ensure quality raw materials [5] - The company operates 11 factories globally, with the latest factory in Baotou set to enhance production efficiency and quality control [5] - The "transparent factory" initiative reflects the company's commitment to product quality and brand strength, combining technological innovation with marketing [5] Group 4: Future Growth Drivers - The company is expected to benefit from channel penetration into lower-tier markets and the development of new sales channels, including community fresh supermarkets and discount stores [6] - The overseas market is also anticipated to provide new growth opportunities for Qiaqia Food [6]