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车展季·大咖说丨坚持泛内燃机路线 穆峰:长城汽车不做非油即电的割裂选择
601633GWMOTOR(601633) 每日经济新闻·2025-04-25 08:16

Group 1 - GWM (Great Wall Motors) adopts a dual approach to powertrains, integrating both internal combustion engines and electric drive systems to meet local demands, with a focus on PHEV for main vehicles and BEV for commuting vehicles [2] - GWM has developed the Hi4 hybrid system and a 4.0T V8 engine, filling a gap in the high-displacement engine market for Chinese brands, which took 10 years to develop [3] - The 4.0T V8 engine is seen as a key to entering the luxury car market, with potential plans to launch a new ultra-luxury brand [3] Group 2 - The Tank brand is enhancing its off-road identity, launching the Tank 300 Huke version, while Haval aims to popularize four-wheel drive technology in the mid-range market [4] - In Q1, China's auto exports reached 1.54 million units, a 16% increase year-on-year, prompting GWM to focus on global market strategies [5] - GWM's global strategy categorizes markets into three segments, with the first two (China and developed markets) accounting for 67.7% of sales [5][6] Group 3 - GWM emphasizes a unified product and service quality under the "ONE GWM" brand strategy, adapting products to meet local market needs [6] - The company plans to leverage its Tank SUV to penetrate the global off-road vehicle market while enhancing its technology offerings through the WEY brand [6]