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直击车展|长安汽车董事长朱华荣:规范智驾宣传不会延缓智能化发展,企业应坚守安全底线
000625CHANGAN AUTOMOBILE-B(000625) 新浪科技·2025-04-25 12:52

Core Viewpoint - Changan Automobile is committed to accelerating its globalization strategy while ensuring the safety and standardization of its intelligent driving technologies, emphasizing that safety should be the baseline for the development of intelligent vehicles [2][3][9]. Group 1: Globalization Strategy - Changan's overseas sales currently account for 20%, with only 1.7% of management personnel being overseas [7]. - The company aims to localize its operations in international markets, referring to its European operations as "European Changan" to enhance competitiveness against established global players [2][7]. - A significant change in strategy involves sending leaders to overseas markets for extended periods to better understand local conditions and needs [7][22]. Group 2: Intelligent Driving and Safety - Changan supports the standardization of intelligent driving technologies and believes that establishing standards will promote healthier development rather than hinder progress [2][8]. - The company emphasizes that enterprises should not exaggerate the capabilities of intelligent driving systems and must focus on safety as a fundamental responsibility [2][6]. Group 3: Impact of US-China Trade Relations - The ongoing US-China trade tensions pose challenges for the automotive industry, potentially increasing costs by billions for some companies [3][9]. - However, Changan is less affected as it does not have significant operations in the US, viewing it primarily as a research direction for future entry [3][9]. Group 4: Strategic Partnerships - Changan's collaboration with Huawei is deepening, transitioning from a technical partnership to a broader engagement that includes user insights, product definition, and marketing services [4][15]. - Huawei has integrated over 300 personnel into Changan's Avita brand to assist in developing future flagship models [4][15]. Group 5: Innovation and Long-term Strategy - Changan's long-term strategy is rooted in innovation and adaptability, with a focus on combining national interests with corporate goals [10][12]. - The company is committed to investing significantly in research and development, with over 10 billion annually, to ensure alignment with national needs and technological advancements [10][12]. Group 6: Market Positioning and Product Strategy - Changan is exploring new technology trends, including flying cars and robotics, to position itself for future opportunities [16]. - The company recognizes the need for a diversified product strategy that includes both electric and hybrid vehicles to meet varying consumer demands [17][20]. Group 7: Challenges and Opportunities in International Markets - Changan aims to create globally recognized classic products while ensuring sustainable development in overseas markets [19][22]. - The company is focused on understanding local market dynamics and making meaningful contributions to the economies where it operates [22].