Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security products, self-defense products, and apparel [2][6] - The company has recently entered the beverage industry with the launch of American Rebel Light Beer, a premium domestic light lager [6] Brand Development - The brand's origin story is tied to CEO Andy Ross's song "American Rebel," which served as a mission and values statement for the company [3] - The company was founded in 2015, with initial products including concealed carry backpacks and jackets, followed by American Rebel safes [3][6] - The brand aims to create a lifestyle image, with aspirations to expand into various product categories such as beer, motor oil, grills, and tools [3] Product Details - American Rebel Light Beer is marketed as a patriotic beverage with no corn syrup or rice extract, using all-natural ingredients [4][5] - The beer contains approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [5] Market Positioning - The company emphasizes its patriotic values and aims to resonate with customers who appreciate these ideals [4][5] - The response to American Rebel Light Beer has been positive, indicating strong customer interest in the brand's values and product quality [3][4]
American Rebel CEO Andy Ross Harnesses Media Appearance on NBC-TV West Palm Beach Affiliate to Amplify Growth Strategy, Propel Brand Expansion and Launch American Rebel Light Beer in Florida