Dodge Direct Connection Performance Parts Brand Marks HEMI® Day With New Start Defender Theft-deterrent System

Core Points - Direct Connection, the Dodge performance parts brand, is launching a new Start Defender theft-deterrent system for 2018 to 2023 model-year Dodge Challenger and Dodge Charger muscle cars, coinciding with HEMI Day on April 26 [1][2][8] Group 1: Product Features - The Start Defender system enhances existing security features, including a factory-installed security alarm and Key Programming Lockdown, to protect HEMI-powered muscle cars [3][4] - It utilizes a CAN-based starting circuit interrupt system that requires two-factor authentication for starting the vehicle, ensuring that the vehicle only starts when the correct button sequence is entered [4][8] - The system includes a private, encrypted Wi-Fi network for setup and management, allowing up to four different button sequences for multiple drivers [5][8] Group 2: Installation and Pricing - The Start Defender system can be installed by a mechanic or self-installed without special tools, and it does not damage or alter original equipment systems [6] - It is available through Wesley Motorsports at a U.S. manufacturer's suggested retail price (MSRP) of $695 [7][8] Group 3: Brand and Market Position - Direct Connection's portfolio includes a range of performance products for Dodge vehicles, developed by SRT engineers and backed by a Mopar warranty [9] - Dodge continues to innovate in the performance segment, with plans for electrified muscle cars and high-performance models like the 2025 Dodge Charger Daytona Scat Pack [12][13]