Henglin(603661) 新浪财经·2025-04-26 08:26Core Viewpoint - The company reported a revenue of 11.03 billion yuan for 2024, reflecting a year-on-year increase of 34.6%, while the net profit attributable to shareholders remained stable at 260 million yuan, showing no change compared to the previous year [1] Financial Performance - For Q4 2024, the company achieved a revenue of 3.22 billion yuan, up 33.0% year-on-year, but recorded a net loss of 2.92 million yuan [1] - In Q1 2025, the company reported a revenue of 2.65 billion yuan and a net profit of 50 million yuan, representing year-on-year changes of +12.7% and -49.5%, respectively [1] - The dividend proposal for shareholders is set at 0.72 yuan per share (before tax) [1] Business Analysis - The cross-border e-commerce business is a significant growth driver, with revenue contributions from various segments: office furniture (3.55 billion yuan), soft furniture (1.43 billion yuan), panel furniture (1.02 billion yuan), new material flooring (1.53 billion yuan), and comprehensive home products (3.46 billion yuan), showing year-on-year changes of +2.4%, +10.8%, -8.8%, +2.9%, and +331.1%, respectively [2] - Domestic revenue decreased by 27.5% to 1.11 billion yuan, while overseas revenue increased by 48.9% to 9.89 billion yuan [2] - The OEM business generated 5.06 billion yuan in revenue, up 5.0% year-on-year, while the OBM business saw a significant increase of 77.0% to 5.94 billion yuan, primarily driven by the expansion of cross-border e-commerce [2] - In Q1 2025, overall revenue growth of 12.7% is expected to be mainly supported by the cross-border e-commerce business, while traditional OEM business is anticipated to remain stable due to steady overseas demand and increasing trade frictions [2] Margin and Cost Analysis - The company's gross margin decreased by 5.2 percentage points year-on-year to 18.5% for 2024, with Q4 2024 and Q1 2025 gross margins at 18.9% and 16.3%, respectively [3] - The decline in gross margin is attributed to rising shipping costs and price reductions for cross-border e-commerce inventory [3] - Inventory decreased by 430 million yuan from the end of 2024 to 1.89 billion yuan in Q1 2025 [3] - The expense ratios for sales, management, R&D, and financial costs for 2024 were 7.1%, 3.9%, 2.1%, and 0.4%, respectively, with year-on-year changes of -1.2%, -1.2%, -0.7%, and +0.1 percentage points [3] - In Q1 2025, the expense ratios were 7.3%, 3.6%, 1.7%, and 0.6%, with notable decreases in sales expense ratio due to reclassification of delivery fees and promotional discounts [3] Strategic Outlook - The company is pursuing a dual strategy of "manufacturing going abroad and brand going abroad" amidst trade frictions, expanding production capacity in Vietnam and actively exploring non-U.S. markets [3] - The company aims to optimize asset allocation by disposing of low-efficiency and low-relevance assets while improving manufacturing and operational efficiency to achieve profit growth with positive cash flow [3] Earnings Forecast and Valuation - The company forecasts EPS for 2025, 2026, and 2027 to be 2.95 yuan, 3.60 yuan, and 4.10 yuan, respectively, with current stock prices corresponding to PE ratios of 9, 8, and 7 times [4]