Core Viewpoint - Wangfujing Group is undergoing a significant transformation as it approaches its 70th anniversary in 2025, evolving from a traditional department store to a comprehensive retail model, including duty-free operations [1] Group 1: Business Transformation and Growth - Wangfujing is actively innovating its retail formats to adapt to a segmented consumer market, opening 4 shopping centers in 2024 while closing underperforming stores [2] - The company introduced 2,454 new brands across 192,000 square meters in its stores during the year [2] - Marketing initiatives have engaged nearly 80 stores and collaborated with over 200 media outlets, achieving an exposure of over 500 million times, with a 20% increase in foot traffic during the "925 Beautiful Life Festival" compared to the previous year [2] Group 2: Duty-Free Business Expansion - In 2024, the number of foreign visitors with visa-free entry reached 20.115 million, a 112.3% increase year-on-year, benefiting the duty-free sector [3] - Wangfujing has 26 stores authorized for departure tax refund services, with 10 of them offering "buy and refund" services, leading to a significant increase in transaction volumes [3] - The company has expanded its duty-free operations to include two airport and two city duty-free projects, achieving comprehensive coverage of duty-free business types [3] Group 3: ESG and Sustainable Practices - Wangfujing promotes a green and healthy lifestyle, focusing on low-carbon operations and social responsibility, with 13 shopping centers certified as green [4] - The company aims to leverage the dual advantages of "taxable + duty-free" business models to capture growth opportunities in the evolving market landscape [4]
王府井:业态创新与免税双轮驱动 老牌零售探索发展新路径