江苏银行徐州分行： 努力构建陪伴式个人综合金融服务体系

Core Viewpoint - Jiangsu Bank's Xuzhou Branch is committed to the mission of "finance for the people," focusing on building a comprehensive, long-term personal financial service system through "full customer base, full product range, and full channels" Group 1: Customer-Centric Services - The bank emphasizes a customer-centric approach, creating a comprehensive financial service system tailored to different asset scales, risk preferences, and financial needs [3] - For payroll clients, the bank offers exclusive rights and product packages, providing low-risk investment options and one-stop personal credit services [3] - The bank has launched a unique pension account service that covers various products, with over 60,000 accounts opened [3] Group 2: Diverse Product Offerings - Jiangsu Bank has developed an open product shelf with nearly 10,000 products across deposits, wealth management, funds, insurance, and trusts, enhancing asset allocation efficiency [4] - The bank introduced the "Su Yin Jin Xuan" fund selection brand, which has outperformed market indices, further enriching its wealth management offerings [4] Group 3: Technology and Experience Enhancement - The bank is creating a "financial + scenario" smart ecosystem by integrating online and offline services, enhancing customer experience through various lifestyle scenarios [5] - The bank's mobile app has been upgraded to version 10.0, incorporating nine major scenarios to provide comprehensive financial and non-financial services [5] - The bank has launched community marketing initiatives, collaborating with local merchants to offer discounts and promotions, thereby creating a "financial + life" closed loop [5]